Stories for Cattle Producers

These blogs highlight individuals and companies who are making waves in the beef industry as fellow cattle producers, entrepreneurs and leaders. This series is a collection of their stories and Shaye’s thoughts on what we need to remember as beef producers.

Shaye Koester Shaye Koester

Why the Beef Industry

The reality is that I raise beef because I was born into it. It's all I've really known. HOWEVER, I had the choice to stay or leave. I CHOOSE to be involved in this industry every single day.

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Shaye Koester Shaye Koester

Hurry & Hustle to Pause & Feel

I am far from the most patient of people or someone who naturally wants to pause, listen, feel and live but I can’t help but wonder how different we treat ourselves and each other if we all did this a little more.

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Shaye Koester Shaye Koester

Just Start! Here are Your First 3 Steps

I got there eventually, but the truth is that if I just would’ve just started sooner. I would be farther along. If you have a problem you want to solve or a passion to show, here are 3 tips to help you start sooner.⬇️

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Shaye Koester Shaye Koester

7 Ways to Earn Revenue from Your Land

LandTrust has helped landowners across several states earn a significant portion of new income that improves not only their operations but their overall lifestyle too.

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Embracing the March Madness

I am choosing to think about March differently this year. Instead of thinking March is stressful and too busy, I am saying it is full of opportunities because that makes me excited to take on the month and the challenges it brings!

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Shaye Koester Shaye Koester

It’s Up to YOU

I believe the number one thing that holds many of us back is ourselves. Yes, time and money are always constraints. But if you truly want something, you’ll figure out a way to get it.

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Shaye Koester Shaye Koester

The 4 I’s in Success

The 4 I’s are Initiative, Improvement, Importance and I. They are all critical factors and all play a part in achieving success.

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Advocacy vs. Marketing

Yes, marketing refers more to making a sale and advocacy is often used as more of an educational and promotional method. However, don’t the two go hand-in-hand?

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Build what Matters Most

Do you really want to make these dreams happen? Sharing your dreams with others makes you more accountable and likely to reach them.

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Who Is Your Hero?

I’m hesitant to share this but I think it is important and hopefully helps someone else.

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Shaye Koester Shaye Koester

A Christmas Message

Merry Christmas. If you don’t read any further, please know that I send you warm greetings during this season. But, I’d encourage you to take 2 minutes to finish this blog.

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