Profit Foundations for Ranchers
Find the clarity and direction you need to operate a profitable and successful ranch.
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Start here!
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Step 1: The Workbook
Hey, hey! Start right here by accessing your workbook to get started!
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Step 2: The Ranch Profit Machine
Join Shaye Koester-Wanner as she guides you through the essential steps to define success for your ranch. This video focuses on profitability and building a strong foundation for a successful operation. Learn how to create a personalized definition of success that includes profitability, future generations, and guiding principles. Don't miss the opportunity to share your journey and connect with Shaye on Facebook for further insights. Watch now to ensure your ranch's continued success!
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Next Steps
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Ranch Profit Drivers and Killers
In this clip, Shaye Koester-Wanner introduces the concept of benchmarking for your ranch. She explains how to rank confidence in various categories and the importance of knowing your starting point before making changes. This segment is essential for those looking to establish a solid foundation for their ranch's success.
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How Not to Set Ranch Goals 101
Join Shaye Koester-Wanner as she makes goal setting an exciting and engaging process. She explains the difference between vague and SMART goals, offering examples to help you set specific, measurable, attainable, relevant, and time-bound objectives. This clip is ideal for anyone eager to set clear and achievable goals for their ranch.
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Eliminate the Ranch Rush
In this segment, Shaye Koester-Wanner guides you through the initial steps of setting actionable goals for your ranch. She emphasizes the importance of referencing benchmarks and SMART goals, and provides a framework for brainstorming steps to achieve your five-year vision. This clip is perfect for those looking to organize their goals and take decisive action.
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Final Steps
Meet Shaye
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Meet Shaye ✳
Shaye Wanner
Hey, hey! I am so excited for you! This book is for cattlemen and women who want to take control of their ranch and be intentional about their future plans and outcomes. The content and templates in this book and course are the same ones I use for our own operation and businesses. After I saw how many goals we were checking off during the year, I knew I had to share it with everyone else! Let’s dive in!
What we’ll focus on…
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Discover which actions you can take to boost ranch profits and avoid those that are silently killing your operation.
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Learn how to go from “sure that all sounds nice” to “look what we created!” without feeling overwhelmed.
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Set yourself up for success by learning how to properly define what success and profit look like for you.
Course FAQ
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This course is a combination of a downloadable PDF and several trainings. You can also reach out to Shaye via Facebook messenger or email with specific questions.
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This is self-paced. Some of you might do it in a few hours and others might spread it out over the course of a week or month. Regardless, it is designed to come back to and revisit monthly and quarterly, so you stay on track throughout the year.
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Set aside time to work on this either alone or with a partner. Be sure to do the process in order even if one section feels challenging. Skipping steps and rushing won’t garner the same results as taking your time and being intentional.

